About Us

Born from one simple problem: caring for our dogs' teeth shouldn't mean a fight or a four-figure vet bill.

Why we started

Cleardent began the way most good things do — out of frustration. Like you, we'd tried it all for our own dogs: the dental chews that just became treats, the toothbrush that turned into a wrestling match, the water additives we forgot about after a week. Nothing actually reached the problem. And the only “real” answer anyone offered was a professional cleaning under general anaesthesia — expensive, stressful, and genuinely frightening when your dog is getting older.

What we learned

So we went looking for a better way — one that worked with a dog's daily routine instead of against it. The breakthrough wasn't a stronger chemical; it was the opposite. We learned that bad breath and tartar don't start on the surface — they start with the bacteria under the gumline, where brushes and chews can't reach. Mask the smell and it comes back. Rebalance what's happening in the mouth, and you change the problem at its source.

How we built Cleardent

That insight shaped everything. We moved away from harsh, alcohol-based rinses and chose a gentler, smarter approach: a probiotic + marine-algae formula that supports the mouth's natural balance, helps loosen the buildup that hardens into tartar, and neutralises odour at the source — in about 10 seconds a day, with no brushing. We made it alcohol-free, sugar-free and xylitol-free, gentle enough for daily long-term use, and flavoured so dogs actually come running for it.

What we stand for

Today, Cleardent is trusted by dog and cat parents who want to do right by their pet's health without the dread, the struggle, or the four-figure bill. We're not a faceless marketplace brand — we sell directly, we stand behind every bottle, and we answer our own emails. Healthy mouth, fresher breath, more good years together. That's the whole point.

What Cleardent is for

Cleardent is a daily, no-brush dental spray for dogs and cats. It's made to fit into everyday life and help with the things owners notice most: bad breath, yellow-brown tartar on the teeth, and sore-looking gums. With consistent daily use it helps freshen breath, supports cleaner teeth and calmer gums, and works against the buildup that hardens into tartar at the gumline — all at home, between vet visits, without brushing or anaesthesia.

How to use it (about 10 seconds a day)

1. Shake the bottle well before each use.

2. Lift your pet's lip and spray directly onto the teeth and gumline — or, if your pet resists, spray it straight onto their food, a treat, or into their water bowl.

3. Use the right amount for your pet's size: Small (up to ~10 kg) 2–4 sprays · Medium (10–20 kg) 4–6 sprays · Large (20 kg+) 6–8 sprays.

4. No brushing and no rinsing needed — just let it work.

5. Use once every day. Breath usually freshens within 1–2 weeks; visible tartar changes take several weeks of daily use, so stay consistent.

What makes Cleardent so effective

Probiotics (Lactobacillus ferment) — help rebalance the mouth's bacteria, working at the root cause of odour and plaque, not just masking it.

Brown Algae (Ascophyllum nodosum) — a marine seaweed studied for supporting tartar control, helping soften and loosen buildup at the gumline.

Chlorophyll / Chlorella — nature's deodoriser, helping neutralise bad breath at the source instead of covering it up.

Green Tea (Camellia sinensis) — naturally antibacterial, helping keep the mouth fresh and clean.

Calendula Extract — gentle and soothing, for calm, comfortable gums during daily use.

Rosemary Extract — a natural antioxidant that rounds out the botanical blend.

Why it works

Most dental products work on the surface. Cleardent works where the problem actually begins. It rebalances the mouth — probiotics help crowd out the odour-causing bacteria under the gumline. It loosens the buildup — marine-algae extract helps soften the sticky film that calcifies into tartar. It neutralises odour at the source — chlorophyll and green tea tackle bad breath directly, instead of just covering it with a scent that fades by lunchtime. No alcohol. No sugar. No xylitol. No brushing. Just 10 seconds a day.

Cleardent is a cosmetic oral-care product for pets. It is not intended to diagnose, treat, cure or prevent any disease, and it does not replace professional veterinary care. Individual results vary.

Give your dog the daily dental care they deserve — without the fight, the fear, or the four-figure bill.